Rathbones the wealth management firm, via Image Events, engaged Joseph to interpret 'What is luxury' at their private client event at the V&A in London. Joseph provoked people to think beyond the physical manifestation of luxury and consider the value of leisure time as a object of wealth. He did this by providing a visual display and by painting the chandelier in the V&A's Dome. (see images below). This act unobtrusively, yet effectively, gave clients the opportunity to think about the value of leisure time to them. During the event Joseph game clients the opportunity to paint their own new 'Dawn' with him based on the poem 'Dawn' shown below. Feedback suggests this reminded clients of the simple joys of childhood - having time to be creative. Screen shots of the clients work are shown below.